Perhaps more focus groups…

…or lessons in graphic design. Shot this with my camera phone while waiting for a light to change at Wilshire and San Vicente. When I first glanced at it, all I read was “Coca-Cola Taste Zero.” While I don’t exactly disagree with that statement (Coke from Mexico, despite lead-containing bottles, tastes better because it still contains real sugar, not that corn syrup crap that’s in every American food product), I thought it odd that they’d advertise it. Maybe it was a new (non) flavor? They have Coke Black (Coke with coffee essense) which makes no sense to me since most people I know who don’t like coffee drink Coke or Pepsi as a caffeine substitute. Why make it coffee flavored when you can just have coffee?

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