Commercials I love…


As I’ve been watching more TV than usual during the Olympics, I’ve also had to watch more than my share of commercials. I watched the Olympics in High Definition and was impressed by the number of commercials broadcast in Hi Def as well. It’s too bad that most of them were unimpressive. The new AT&T needs to find a new advertising agency as they obviously had more money than ideas. GM barraged us with giant SUVs and Volkswagon introduced their obnoxious new “Make friends with your fast” campaign.

On the plus side, Visa’s commercials seemed heartfelt and inspired while keeping the brand message prominent but not overbearing. The best, in my opinion, belonged to United Airlines. Their new animated spots (see the frames to the left) are visually stunning with a very human story.

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